Stop press

1) 2.25 million readers have stopped reading papers in the last 10. 750,000 from the mirror, 400,000 from the sun and 500000 from Sunday papers. advertising has fell by 20% . 3\4 revenue from adverts. Murdoch moved off fleet street with computers. cover price increased due to lack of popularity. mcfly gave album away free with the daily mail to increase revenue .